THE CONCEPT IS BASED ON THE LABLE ITSELF. THE CLOTH ARE SILENT COMPARED TO THE REST OF THE RATHER LOUD MARKET OF WINTERSPORTS.THE SPACE IS A PLACE TO COME DOWN, FIND A MINUTE OF SILENCE AND COMPLENTATION.THE QUIET AND LIGHT DESIGN FEATURES THE PRODUKT IN THE BEST WAY. THE BOND OF THE SEAFARING WAS CHOSEN BECAUSE THE AUSTRALIAN LABLE SPILLS OVER ON THE GERMAN MARKET. THEREFORE WE CHOSE PINE PLYWOOD, USUALLY USED FOR TRANSPORT CASES,  FOR THE STATIC BASE OF THE WALLS AND FOR THE PRESENTATIONBOXES. THE FRAMES ARE COVERD WITH FABRIK AND CAN EASYLY BE CHANGED THE NEXT YEAR. SO THE BOOTH MAY APPEAR COMPLETELY DIFFERENT TO 2011. WE´LL SEE.

PARTNER: REAKTIONEINS, GUIDO MEIER, MUNICH